About Us

About Us

Pacific Shine, the premiere mobile detailing company serving Santa Cruz  county, was established in 1990. We come to you so you don’t need to spend your leisure time waiting at the car wash for hours on end!

We provide complete interior and exterior car wash services, including hand washing and hand waxing. We detail automobiles, exotic cars, hot rods, RVs, trailers, planes, motorcycles, power boats, water ski boats, and other vehicles throughout the Monterey Bay area and Silicon Valley.

We comply with water conservation and use an eco-friendly line of products. We are water-wise, committed to providing the highest level of car wash services while protecting the resources of California’s Central Coast.

Save time, relax, and enjoy your ride

boat on pacific ocean with sun shining

Pacific Shine offers the gift of time.

If your fast-paced life doesn’t let you get everything done on a daily basis, it is important that you use your time efficiently.

In just a few hours, we’ll get your ride sparkling clean inside and out, while you work or relax at your home or office.

Your time is valuable, so if we’re running even just five minutes late we will call to give you our ETA.

Mitch Greenberg mobile car wash and airplane detail at airport

We are everywhere you need us to be.

The Pacific Shine crew will come to your home, office, airport, or other location.

We offer superior service whether you drive a luxury vehicle, a family car, a plane, a boat, or a motorcycle.

Our mobile units are equipped with everything needed to clean your vehicle.

Our trucks are self-contained so we supply the electricity and bring our own water.

Mitch Greenberg mobile auto detail at home

We provide safe, customized service.

We use only environmentally safe products on exteriors and interiors so you can rest easy knowing that you and your family will not be exposed to harsh chemical fumes.

We are discreet and provide personal and confidential service to all of our clients.

Pacific Shine is owner-managed, and Mitch personally details and maintains each client’s vehicle.


Our business hours are Monday-Thursday 8:30 am to 5:00 pm.
Give us a call at (831) 332-0324 to schedule an appointment.

We provide specialized and personal mobile car wash and car detail services.

We accept cash and checks or

About Mitch

Pacific Shine truck

In 1990, Mitch Greenberg established Pacific Shine, the premiere automobile detailing company serving Santa Cruz, Monterey, Silicon Valley, and California’s Central Coast.

Mitch learned first hand working with his father, who had a very successful chain of retail stores, the importance of customer service and taking care of people. Mitch observed how his father treated his employees and customers and he wanted to follow in his footsteps. “I feel it necessary to treat people the way I want to be treated,” says Mitch.

Mitch previously had a rewarding career in law enforcement, which has created a strong network of clients.

Mitch was trained by some of the best auto restoration and detailers in southern California. He has accomplished a great deal over the 25 years of operating Pacific Shine. Every year that passes “drives” Mitch to be attentive to his business and dedicated to making Pacific Shine grow and thrive.

Mitch strives to combine his scrupulous passion and knowledge with his love of fast cars and California cruising on the open road, turning customers into clients.

Fallen Heroes Fund

We donate five percent of our profits to the Intrepid Fallen Heroes Fund. The Intrepid Fallen Heroes Fund is a leader in supporting the men and women of the Armed Forces and their families. It is a not-for-profit organization dedicated to supporting families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. Visit the Fallen Heroes Fund website for more information.

Pacific shine is the art of time management.